The smart way to manage your PPC budgets and optimize your spend.

Avoid overspending by pausing campaigns automatically. Set your spend threshold and Adpulse will check your spend every hour, automatically pausing the campaign and notifying you when paused. It will even automatically turn those campaigns back on at the start of the next period.

Once you have set your KPIs you can easily see how the campaigns are tracking on the dashboard.

Sort by best to worst performing for some good news, or sort worst to best to see what Insights there are to improve the ones not performing well.

Flick a toggle and Adpulse will start automatically adjusting your PPC budgets daily to reach your spend goal. Choose from multiple pacing algorithms to best suit your campaigns to ensure no more lumpy spend, running out of budget early, or spending more than you were given!

Create custom Budget Alerts based on Spend or Pacing and apply them to a set of accounts dynamically using Tags (or client name or budget name). For example, you can create one alert for ‘Important’ accounts and another for the rest. No need for alerts on a per-account or per-budget basis – makes managing alerts so easy.

Alerts appear on the Alerts Dashboard and can also be sent to an email or a chat app, like Slack or Teams, to avoid them getting lost in the email clutter.

With Adpulse you can automatically roll over any underspend or overspend from one period to the next. The Smart Budget Dashboard will clearly display the base budget + rollover amount so you can assess target spend and pacing at a glance.

See how your PPC budgets are pacing at a glance, via the simple color-coded bar on your Smart Budget Dashboard. Sort by “Pacing” to easily view under-pacing or over-pacing budgets, giving budget visibility at every level, for your whole organization.