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Additionally, Adpulse delivers practical, performance-focused insights – built on decades of paid media experience – to help you optimize faster and achieve better results with less effort.
We’ve seen it all: broken URLs, paused accounts, disapproved ads, and campaigns that suddenly stop serving. Adpulse flags the critical issues that impact performance and revenue, so you can address them quickly.
No surprises, no scrambling, just complete visibility before the client knows something’s wrong.

Adpulse Insights aren’t just reactive, they’re grounded in proven best practices to help you keep every account in top shape. From structural fundamentals to strategic checks, we surface the things that often slip through the cracks: Location settings, broken extensions, poor auto-create assets, underused audiences, and more.
These aren’t just nice-to-haves, they’re the essentials that set high-performing accounts apart.

Not every insight needs a manual review. Adpulse lets you automate actions for selected insights or customise the thresholds and rules for others. Set up defaults like changing location settings or dismissing irrelevant OptiScore suggestions, or tweak insights like “No Recent Changes” to trigger only when it’s relevant for your business.
The control is yours.

Set up custom alerts to track sudden changes in key metrics, like CTR, impressions, conversions, and more. Depending on your needs, use percentage-based fluctuation monitors (CPA > 30%) or fixed thresholds (CTR > 5%).
Whether it’s a spike in spend or a sudden drop in conversions, Adpulse helps you stay one step ahead with clear alerts and full flexibility.

Create flexible budget alerts based on spend or pacing, and apply them across groups of accounts using tags. Track ‘Important’ accounts differently from the rest, without setting up separate rules for each one.
Alerts show in your dashboard, but you can also push them to Slack, Teams, or email, wherever your team works best.

After reviewing hundreds of accounts, we’ve seen that many waste around 20% of their budget on underperforming activity. Adpulse highlights this wasted spend across campaigns, ad groups, search queries, devices, and more, so you know precisely where budget is being burned without delivering results.
Compare against historical averages or your own KPI targets, and start reallocating spend where it actually performs.

Start a free 14-day trial during June and only pay $19.99 USD for the first month.
Unlimited spend, unlimited ad accounts, unlimited users, unlimited potential.
Effortlessly manage cross-platform budgets with automation that prevents overspending and maximizes spend. Create schedules, monitor performance, and reallocate budgets across platforms, all in-app for ultimate control. Work Smarter with tools that simplify budget management, letting you focus on driving results.
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Read MoreAdpulse is a fantastic tool that helps me stay abreast of our wide range of clients and my whole team of media planners and buyers. From being able to check performance at a glance, through to the confidence I get knowing our pacing is on track, Adpulse helps deliver me the peace of mind to focus on the bigger picture.
With the time the team saves on standard “safety checks” (which Adpulse now covers for us), we’re able to focus on elevating our strategies to even higher levels, ensuring more reliable results over time for our clients.
