Stay Ahead with Smart Insights & Alerts

When something breaks or performance drops, you need to know fast. Adpulse surfaces the issues that matter so that you can act quickly, before your client notices.

Let Our Experience Guide You

Managing multiple campaigns across multiple accounts is complex enough. Alerts are your safety net, letting you know when something’s wrong, so you’re not constantly checking or second-guessing.

Additionally, Adpulse delivers practical, performance-focused insights – built on decades of paid media experience – to help you optimize faster and achieve better results with less effort.

No More Nasty Surprises

We’ve seen it all: broken URLs, paused accounts, disapproved ads, and campaigns that suddenly stop serving. Adpulse flags the critical issues that impact performance and revenue, so you can address them quickly.

No surprises, no scrambling, just complete visibility before the client knows something’s wrong.

Adpulse Insights And Alerts - No More Nasty Surprises

Built on Best Practice

Adpulse Insights aren’t just reactive, they’re grounded in proven best practices to help you keep every account in top shape. From structural fundamentals to strategic checks, we surface the things that often slip through the cracks: Location settings, broken extensions, poor auto-create assets, underused audiences, and more.

These aren’t just nice-to-haves, they’re the essentials that set high-performing accounts apart.

Adpulse Insights And Alerts - Best Practice

Save Time With Automation

Not every insight needs a manual review. Adpulse lets you automate actions for selected insights or customise the thresholds and rules for others. Set up defaults like changing location settings or dismissing irrelevant OptiScore suggestions, or tweak insights like “No Recent Changes” to trigger only when it’s relevant for your business.

The control is yours.

Adpulse Insights And Alerts - Save Time With Automation

Stay Ahead of Spikes and Drops

Set up custom alerts to track sudden changes in key metrics, like CTR, impressions, conversions, and more. Depending on your needs, use percentage-based fluctuation monitors (CPA > 30%) or fixed thresholds (CTR > 5%).

Whether it’s a spike in spend or a sudden drop in conversions, Adpulse helps you stay one step ahead with clear alerts and full flexibility.

Adpulse Insights And Alerts - Stay Ahead of Spikes and Drops

Set It Once. Stay Informed Always.

Create flexible budget alerts based on spend or pacing, and apply them across groups of accounts using tags. Track ‘Important’ accounts differently from the rest, without setting up separate rules for each one.

Alerts show in your dashboard, but you can also push them to Slack, Teams, or email, wherever your team works best.

Adpulse Insights And Alerts - Stay Informed

Find the 20% That’s Not Pulling Its Weight

After reviewing hundreds of accounts, we’ve seen that many waste around 20% of their budget on underperforming activity. Adpulse highlights this wasted spend across campaigns, ad groups, search queries, devices, and more, so you know precisely where budget is being burned without delivering results.

Compare against historical averages or your own KPI targets, and start reallocating spend where it actually performs.

Adpulse Insights And Alerts - 20 Percent Not Pulling Weight

Limited offer

Start a free 14-day trial during June and only pay $19.99 USD for the first month.
Unlimited spend, unlimited ad accounts, unlimited users, unlimited potential.

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Built for You

Agencies

We get it, agencies have a lot going on. (We used to be one, so we’ve lived it firsthand.) Juggling budget pacing across dozens of accounts and platforms? Keeping tabs on offshore teams? Trying to scale without ballooning your headcount? Yeah, we’ve been there. That’s why we built Adpulse, to help agencies like yours stay sharp, move fast, and keep a competitive edge.
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Advertisers

Managing ad spend across multiple regions and platforms with complex campaign structures can be a headache. The main challenge? Performance. How do you figure out which platform is giving you the best return? How do you get the most out of a lean team? Adpulse makes it simple to tackle these challenges, helping you optimize with ease and drive better results without the hassle.
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Team Leaders

Want a clear, real-time view of how all your accounts - and your team - are performing? Adpulse gives you full visibility across your portfolio, along with actionable insights at both the team and individual level. Build workflows your team will actually want to follow, streamline your daily operations, and deliver consistent, high-quality results your clients will appreciate (and stick around for).
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Paid Media Specialists

Frustrated with managing your accounts and thinking there has to be a better way? You’re right, and you’ve just found it. Adpulse gives you the power to take fast, impactful actions while automating the tedious, repetitive tasks that eat up your time. That means you can spend more time driving real results for your clients and less time buried in complex spreadsheets, switching between clunky platforms, or dealing with manual processes.
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All the Features You Need in One Place

Budget Management

Effortlessly manage cross-platform budgets with automation that prevents overspending and maximizes spend. Create schedules, monitor performance, and reallocate budgets across platforms, all in-app for ultimate control. Work Smarter with tools that simplify budget management, letting you focus on driving results.

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Multi-Platform Support

Manage your ads like never before with true multi-platform support for Google, Meta, TikTok, Microsoft, LinkedIn, Amazon, Pinterest, and Reddit. Easily track performance and reallocate budgets seamlessly across platforms. See Everything with complete visibility and control over your campaigns.

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Performance Optimizations

Make impactful, data-driven optimizations across your accounts in seconds with our unique prioritization tool. Prefer a hands-on approach? Dive deep into curated data to unlock each account's full potential. Work Smarter with insights and tools that streamline your optimization process

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Unified Dashboard

With our one-of-a-kind Unified Dashboard, you get instant, multi-platform visibility across your entire portfolio. Easily segment data by team, individual, or priority level to see everything in context - quickly spot what needs attention and take meaningful action without delay.

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Close Variant Manager

Take charge of the search terms you're paying for with our powerful Close Variant Manager. Close variant conversions cost 88% more, but our tool helps you analyze and control them efficiently at scale. Drive Performance by identifying opportunities for maximum impact with ease.

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Search Term Management

Identify the search terms shaping your performance and take control; add negatives or keywords in bulk with just a few clicks. This quiet achiever is a game-changer, helping you Drive Performance and deliver impactful results.

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Shopping Analysis

Gain unique insights with dedicated shopping functionality that showcases product performance across all campaigns - insights you won’t find on ad platforms. Drive performance with ROAS-driven budget automation that maximizes bottom-funnel results.

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All the Features You Need in One Place

Adpulse is a fantastic tool that helps me stay abreast of our wide range of clients and my whole team.

Adpulse is a fantastic tool that helps me stay abreast of our wide range of clients and my whole team of media planners and buyers. From being able to check performance at a glance, through to the confidence I get knowing our pacing is on track, Adpulse helps deliver me the peace of mind to focus on the bigger picture.

With the time the team saves on standard “safety checks” (which Adpulse now covers for us), we’re able to focus on elevating our strategies to even higher levels, ensuring more reliable results over time for our clients.

Mira Zelarayan-Robinson
, Head of Paid Media & Strategy
Edge Online
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