Clarity and Control for Shopping & PMax

Adpulse gives you the visibility and control platforms don’t, helping you optimise Shopping and Performance Max campaigns with clarity, precision, and performance in mind.

Take the Guesswork Out of Shopping and PMax

Managing Shopping and Performance Max campaigns shouldn’t mean working in the dark. With Adpulse, you get insights and actions you simply can’t access in-platform.

From detailed asset group and aggregated product reporting to search term analysis and performance prioritisation, we bring transparency, control, and efficiency to your e-commerce campaigns, so you can focus on driving results, not wrestling with black boxes.

Search Term Control

PMax and Shopping campaigns may not let you control search terms, but Adpulse does. Use our Close Variant Manager to create a “safe list,” defining which search terms are allowed.

Any terms outside the “safe list” are automatically flagged for review or exclusion, so you’re not wasting budget on irrelevant queries or time reviewing a huge search term list.

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Adpulse Shopping - Search Term Control

Search Term Analysis

Adpulse analyses your PMax & Shopping search terms and automatically categorises them based on performance, both for the whole search term and N-Grams.

This means you can easily spot recurring patterns, block costly terms, and strengthen your search campaigns with proven winners.

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Adpulse Shopping - Search Term Analysis

Asset Group-Level Insights & Actions

Not all asset groups are created equal, and with Performance Max, that can be hard to see. Adpulse breaks down performance at the asset group level, showing you exactly which ones are pulling their weight and which are underdelivering.

Quickly identify trends, spot underperformers, and take targeted action.

Adpulse Shopping – Asset Group-Level Insights & Actions

Product Insights You Won’t Find In-Platform

We go beyond surface-level reporting to give you meaningful SKU-level insight. Adpulse compares each product’s performance against others in the same category, so you can see exactly which SKUs are underdelivering in context.

Easily exclude low-performing products with a click to stop wasted spend and reallocate budget to the items that are actually driving conversions, helping you lift ROI across the board.

Adpulse Shopping – Product Insights You Won’t Find In-Platform

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Built for You

Agencies

We get it, agencies have a lot going on. (We used to be one, so we’ve lived it firsthand.) Juggling budget pacing across dozens of accounts and platforms? Keeping tabs on offshore teams? Trying to scale without ballooning your headcount? Yeah, we’ve been there. That’s why we built Adpulse, to help agencies like yours stay sharp, move fast, and keep a competitive edge.
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Advertisers

Managing ad spend across multiple regions and platforms with complex campaign structures can be a headache. The main challenge? Performance. How do you figure out which platform is giving you the best return? How do you get the most out of a lean team? Adpulse makes it simple to tackle these challenges, helping you optimize with ease and drive better results without the hassle.
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Team Leaders

Want a clear, real-time view of how all your accounts - and your team - are performing? Adpulse gives you full visibility across your portfolio, along with actionable insights at both the team and individual level. Build workflows your team will actually want to follow, streamline your daily operations, and deliver consistent, high-quality results your clients will appreciate (and stick around for).
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Paid Media Specialists

Frustrated with managing your accounts and thinking there has to be a better way? You’re right, and you’ve just found it. Adpulse gives you the power to take fast, impactful actions while automating the tedious, repetitive tasks that eat up your time. That means you can spend more time driving real results for your clients and less time buried in complex spreadsheets, switching between clunky platforms, or dealing with manual processes.
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All the Features You Need in One Place

Budget Management

Effortlessly manage cross-platform budgets with automation that prevents overspending and maximizes spend. Create schedules, monitor performance, and reallocate budgets across platforms, all in-app for ultimate control. Work Smarter with tools that simplify budget management, letting you focus on driving results.

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Multi-Platform Support

Manage your ads like never before with true multi-platform support for Google, Facebook, Microsoft, TikTok, LinkedIn, and Amazon. Easily track performance and reallocate budgets seamlessly across platforms. See Everything with complete visibility and control over your campaigns.

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Performance Optimizations

Make impactful, data-driven optimizations across your accounts in seconds with our unique prioritization tool. Prefer a hands-on approach? Dive deep into curated data to unlock each account's full potential. Work Smarter with insights and tools that streamline your optimization process

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Unified Dashboard

With our one-of-a-kind Unified Dashboard, you get instant, multi-platform visibility across your entire portfolio. Easily segment data by team, individual, or priority level to see everything in context - quickly spot what needs attention and take meaningful action without delay.

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Close Variant Manager

Take charge of the search terms you're paying for with our powerful Close Variant Manager. Close variant conversions cost 88% more, but our tool helps you analyze and control them efficiently at scale. Drive Performance by identifying opportunities for maximum impact with ease.

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Insights and Alerts

Stay on top of it all effortlessly. With a comprehensive library of built-in checks for critical issues and Best Practices, plus custom metric monitors for everything else, you’ll See Everything and ensure nothing slips through the cracks.

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Search Term Management

Identify the search terms shaping your performance and take control; add negatives or keywords in bulk with just a few clicks. This quiet achiever is a game-changer, helping you Drive Performance and deliver impactful results.

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All the Features You Need in One Place

The team got up to speed quickly and adoption has been pretty easy

Our team has really taken to Adpulse – they got up to speed quickly and adoption has been pretty easy. They love the interface and the super quick speed means no hold-ups in their daily work flow – they are very happy, which makes me very happy.

Santosh Kumar
, Director
Solutions 8
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