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Articles
Welcome to our collection of news, articles, tips and tricks from our team of experts.
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Microsoft Advertising’s Universal Event Tracking (UET): A Comprehensive Guide
Shaun Bond
- 7 minute read
Microsoft Advertising
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UET
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Universal Event Tracking
PPC Strategy
Combining SEO and PPC for Maximum Impact: The Real Story
Shaun Bond
- 6 minute read
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Combining SEO and PPC
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PPC
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SEO
PPC Strategy
Smart Bidding: Myths vs Facts
Shaun Bond
- 6 minute read
Best Practice
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Google Ads
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How To
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Agency Management
Case Study: Adpulse and Attane; a Budget Management Success Story.
Leah Bond
- 5 minute read
Budget Management
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Case Study
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Google Ads
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How to Defy Google’s Intent Matching and Claim Back Exact Match
Shaun Bond
- 5 minute read
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News
Microsoft Ads BMM to BM Update – All You Need to Know
Tom Herbert-Doyle
- 3 minute read
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Value-Based Bidding: How-To Analyze Performance Well
Shaun Bond
- 4 minute read
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Value-Based Bidding – A ‘How-To’ Implementation Guide
Shaun Bond
- 12 minute read
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Value-Based Bidding
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Negative Keywords for PMax Campaigns are Finally Here!
Shaun Bond
- 3 minute read
Account-level Negatives
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Google Ads
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Performance Max
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PMax
PPC Strategy
Value-Based Bidding – Best Practice Guide
Shaun Bond
- 6 minute read
Best Practice
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Google Ads
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Value-Based Bidding
PPC Fundamentals
Google Ads Explained: Value-Based Bidding
Shaun Bond
- 4 minute read
Explained
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Google Ads
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Value-Based Bidding
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