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Google is continuously improving its machine learning capabilities and expanding the product offering, making it tricky to stay on top of the latest best practice. As new types of Smart Bidding emerge, with new goals and smarter optimization, the landscape becomes more complex to navigate.
Does Google’s Smart Bidding work? I’ve tried it in the past but didn’t have good results
That depends on your goal and desired results. We’ve got a simple decision tree that will take the stress out of choosing the right bid strategy. Read on to find out more.
What bidding strategy should I use for my campaigns?
That depends on your goal and desired results. We’ve got a simple decision tree that will take the stress out of choosing the right bid strategy. Read on to find out more.
What IS the bidding algorithm?
That’s above our pay grade. Google keeps the secret sauce under lock and key. All we know is, it is smart, and getting smarter, and it would not be surprising if it became self-aware…..if it hasn’t already *ominous music*
But wait – you mentioned attribution…?
We know – attribution models can sometimes be just as murky as Smart Bidding when it comes to best practice.
Using the right attribution model is just as important to the success of the Smart Bidding strategy as the bid strategy choice itself. They are dependent and go hand in hand, like Vegemite and toast (or peanut butter and jam, for those non-Aussies).
As a general rule of thumb, we recommend using a non-last click attribution model when campaigns are using Smart Bidding. Which one? Good question. To get the most out of your bidding strategy, we’ve also included our best practice flowchart for choosing an attribution model.
If you have any questions about Google Smart Bidding, please feel free to hit us up on our Facebook Page or email us directly
